Subaru of America was one of the first major auto companies in the United States to create advertisements for LGBTQ consumers—transparently, consistently and authentically. Working with the brand, I oversaw the initial research that identified this group of customers, and created iconic custom advertising materials specifically for them. The result? A history-making campaign spanning 15 years, that has been widely reported on and studied. It's considered to be one of the best known and most successful LGBTQ marketing efforts.