MAKING MARKETING HISTORY
Subaru of America and it’s 15-year historic outreach to the LGBTQ consumer.
Subaru of America was one of the first major auto companies in the United States to create advertisements for LGBTQ consumers—transparently, consistently and authentically. Working with the brand, I oversaw the initial research that identified this group of customers, and created iconic custom advertising materials specifically for them. The result? A history-making campaign spanning 15 years, that has been widely reported on and studied. It's considered to be one of the best known and most successful LGBTQ marketing efforts.
MTV/LOGO's Real Momentum Profiles
Mary Seton Corboy, Greensgrow
Florent Morellet, Restaurateur
Pamela Fletcher & Susan Murphy, Adventure Athletes
TV spots created specifically for the LGBT consumer